It's a little more involved. Companies, especially those with stores, will want to get the opinion of the customer as they go through a transaction. For a bank, it might be opening up an account. For a retail clothing store, it might be trying on a shirt and checking out. Sometimes it's just calling up their customer service line with a problem and seeing how the representative treats you.
 @LauraGesicki I disagree Laura. Technology can only let an individual go so far with design. It all starts with the thought process and possessing the “designer eye.” This “eye” cannot be taught, but is rather a natural talent and ability to recognize good design from bad. Technology is merely a tool to display our ideas. Nothing beats natural talent and creativity.
 Thanks for your response Phil.  I see where you’re coming from with regards to sensitivity.  It DOES seem, however, that truth and clarity can be expressed with so much more civility in this world of ours where so little of that seems to exist these days.  Truth and clarity expressed elegantly and with civility will always be better received and, hence, achieve better and longer lasting results, than when expressed brashly or without regard for the experience and perspective of those who may see things a little differently.      
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